My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market. So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market? In the questions you asked me in the opening post, a lot of people asked “how … Read more

My apologies that this post is a day late! I usually stay up really late on Thursday nights (or stay up late into Friday morning would be more like it) to put up my Friday post. I must admit that sleep won over this week. Life has been crazy lately. (Although, is life ever NOT crazy and busy? I guess not.) Anyway! On to this week’s topic for the creative biz challenge, which I think is one of the stickiest: Pricing. It is hard to figure out how much to charge, especially on handmade items. Pricing feels strange because it … Read more