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Your target market: Who and where are they?

So let’s say you are selling crochet doilies. Should you be marketing to young urban men? Um, let’s go with NO. A hugely important part of running a successful creative business is understanding your target market.

So, we’re going to talk about who your target market is and how to find them, as well as doing a shop critique of one reader’s shop! But before we get into figuring out all of that … why is it so important to know your target market?

In the questions you asked me in the opening post, a lot of people asked “how can I increase views and sales”? What is the different between those two? Let’s say for a moment I had a guaranteed way that for $10 you could get 5,000 views tomorrow, but that ALL of the views would come from 12 year old girls who love horses, listening to whatever is the current top 40, and glitter. Some of you might find that to be a great opportunity. Others of you might be thinking, “5,000 views in one day would be nice … but I don’t think they would be into what I’m offering”. Or here is another scenario – let’s say you could get a celebrity endorsement of your product, and the options were Paula Deen, LeBron James, or One Direction. Your choices reflect the importance of knowing your target market.

You need to know who you are marketing to in order to be able to market to them effectively.

We can talk about marketing, photography, views, etc., etc. – but if you’re trying to market pearl necklaces to bikers, or photographing baby hats on adults, or getting views on your photography only from fellow photographers who prefer their own work anyway – it’s not going to do much good, because you’re appealing to the wrong crowd. Yes, you want to make your shop more appealing and draw people in … but you want to make your shop appealing to and draw in the people who actually want to BUY your items. Would you rather have 800 views where only 1% of the people buy, or 300 views where 50% of the people buy? Your target market is the people who actually want to BUY from you.

So you want these people to buy from you. How do you make that happen?

Step 1 – define and describe your target market. And no, just saying “women between the ages of 20-50” isn’t enough. That describes waaaaaaaay too broad of a group. That could cover a new grandmother, and an indie singer/songwriter, and a stay-at-home mother of 5, and a college fashionista. Those four people all will have very different buying habits. When figuring out out target market, you want to narrow down much more than that. Here is a printable list of questions – not all of these may shed light for every seller, but hopefully this will get your thoughts rolling:

Once you have a good feel for who your target market is…

Step 2 – find and appeal to your target market. There are a variety of ways to appeal to your target market: firstly through your product itself (like we talked about last week), as well as how you do your product photography, through your descriptions, through the style of your shop as a whole, and through the price of the product (and this does NOT necessarily mean a low price). Those various topics, though, are all ones which I will be devoting an entire post to in the future, so in this post we’ll be focusing more on FINDING the people in your target market.

I have three basic strategies when it comes to getting in touch with my target market:

So, firstly, finding the places where my target market already goes. Personally, this why I sell my prints on Etsy rather than on my own site. If you are running a creative business, probably one of the features of your target market is that they like to buy from small/handmade businesses. That target market is shopping on Etsy, and other such similar sites. But, of course, that is still too broad, so even within Etsy you need to be seeking your target market. Think about how your customers actually search. Will they be searching “chunky cobalt knit neckwear” or will they be searching “blue scarf”? If your target market is trendy, and cobalt is a trending color, then you’ll be more likely to include that in your tags/titles. If your target market is less trendy, then blue will be of more value to you than cobalt. In general, make sure you have the more simple terms covered first right at the beginning of your title, then move on to more specific terms that are helpful, but probably not as often searched. Make sure you use ALL 14 tags on your listings, and fill them with words and phrases that have meaning to your target market. And, as we will talk about in later posts, make sure your photos are styled in a way that your target market will be drawn to them.

But even if you are only selling on Etsy, that doesn’t mean Etsy needs to be the only place you are seeking out your target market. Think about other (and non-commerce) sites where your target market is already gathered. Some of these would have some cost – for instance, taking out an ad on a website that your target market likes to visit, or do a giveaway on a blog your target market likes to read, etc. Some of these wouldn’t have to cost any money at all – for instance, you could join a forum that your target market uses and include your website in your profile there if that is allowed, or do a guest post on a blog your target market reads, etc. Yes, it takes time to find these places, and it is different for every target market.

Side note here – One thing you should not do is spam. Each of your reading this may have very different target markets, but I will tell you one thing that I know about your target market: they don’t like to be spammed. Think of it the same way as if your target market was all hanging out in one coffee shop – would you run in, yelling at the top of your voice about your products? Or would you put a flyer about your products on the bulletin board, maybe ask they cafe if they are interested in carrying your items, etc. Behave the same way online.

Ok, moving onto part 2 of my strategy: creating places your target market would like to congregate. I think this is most easily done with a blog. A blog allows for much more interaction than a shop alone. Plus, with a blog, you can offer highly valueable content for your target market for free – and that will draw them in. I think it was Mayi Carles who first enlightened me to this: a good way to come up with blog content is to ask yourself, “What problem does my target market face?”, and then post ideas and solutions on those topics. Is your target market made up of stay at home moms? Post family friendly recipes, home organization tips and activities to do with kids. Is your target market made up of outdoors-y types? Post camping how-to’s, tips on what to pack while backpacking, or give instructions for your favorite trail mix. Posting about topics that your target market will find helpful – and clearly linking to your shop on your blog – can be a great way to get in touch with your target market.

And the third part of my strategy: have a product and brand that appeals to strongly to your target market that they want to tell others about it. Like we talked about last week, having a really strong product is so crucial. But once you have a really sellable product, and a good feel of your target market, and put in some work to start getting in touch with your target market – the good news is that the internet offers soooo many ways for people to share the things they like. Pinterest, Tumblr, Facebook, Twitter, etc., etc. Word of mouth is such a great thing, and when your target market starts spreading the word about you, things can really take off. The thing is – that doesn’t necessarily come easy to get to that point. It takes a lot of work of experimenting with your products, as well as studying and finding your target market.

OK! Enough of general discussion, let’s go ahead and take a look at one of the shop owners who asked specifically about target markets. It is Mollie Doyle, owner of the shop The Bottle Garden – take a look:

First of all, let’s point out things she is doing really well on:
-Photography. WOW. These photos are just absolutely gorgeous. The photos have a great ambiance without distracting or competing with the items themselves. The items really stand out, which is great. Also, there is a great cohesiveness to the shop as a whole, with all the items being photographed in a similar way. Gorgeous photos, Mollie!
-Profile. If you browse her shop and visit her profile, she has some great info there on what she does, written in a friendly and interesting way .. this is a great thing to have in a shop!! People who buy handmade love to know something about the person behind the shop.
-Policies. Filled out, clear, concise, and professional, which is exactly what you want. People are less likely to buy from a shop with no policies … or policies that leave them confused or uncomfortable.

And a couple things that are good, but might be tweaked:
-Descriptions. With a name like “The Bottle Garden”, and with the beautiful products in your shop, people are naturally going to be curious about your work – what you did and how you do it. And I don’t mean giving away trade secrets or anything, but along the lines of what you shared on your profile page … that these are recycled bottles and the neat things you have done to transform them. I really like how you put some of that info right at the top of this listing:

…where you wrote, “I designed this bud vase with a smooth broken edge. The top of the glass was carefully broken to create curves and then polished smooth.” That gives some great insight into the work you put in on these pieces! That kind of info is so valuable to a potential buyer. I know you mentioned price being a question – we’ll be getting into price more in a future post, but the more you make it clear the work that goes into each piece, the more likely people will be to pay a higher price tag. Also, in terms of searching, having really relevant words like “recycled” right near the top of the description would be great. I’d encourage you to start of each description talking a little about what it was you did to the piece, a couple sentences, and sprinkle in good keywords. That will be good in terms of people searching, as well as the top part is what the most people will actually read.

And lastly, a couple things to improve in, especially with regards to today’s topic:
-Target market. Really take some time to think about who you are trying to sell to – look at your beautiful products and think about who it is that would be buying this. A couple things jump to mind as I look at your products – because of the recycled nature of your products, the eco-conscious go-green demographic is one that I think would be a great fit for you. Another angle you could look at is the home decor aspect. Think of women with beautiful houses who enjoy decorating them with unique and quality items, and how much they would enjoy your items. Combine those two, and you’re definitely getting into a niche market! Green home decor is a topic I see around the web quite a bit … in fact after a quick search, I found this list of Top 50 blogs about Green Interior Design … sounds to me like 50 places where your target market already is! I’d suggest looking into pitching your products to relevant blogs – you’ve definitely got the great photos that blogs like that love. Also, if I were you, I’d tweak the tags and titles to involve more terms that pertain directly to your target market. Things like “eco friendly”, “go green”, “eco conscious”, “upcycled home decor” “up cycled” (different spellings are good to cover!) “green interior design”, etc. Monitor your stats to see which terms are bringing people in, and tweak as needed. And, of course, if you find that “eco-conscious women with expendable money for home decor” is too narrow, you can always try marketing to the eco-friendly sector more broadly, or to those interested in home decor and housewares, whether green or not.

A couple other ideas for getting found – have you considered joining an Etsy treasury making group? Having high quality photos is a prerequisite to the groups that give the best results, and since you have that, you might want to go for it. Teams like that do have a time comitment, so you’d have to weigh it. I used to be on several treasury teams and while I was doing that, I made it on the front page of Etsy quite often. Eventually, though, I grew to the point that I was bringing in my own traffic and the time commitment was just too much. But it can definitely be a helpful way to network and grow when you’re starting out. Same thing with social media, or if you would want to consider a blog – you have to weigh which ones are really beneficial and useful to you. We’ll be talking more about social media and such in more detail in a future post.

Overall, Mollie, GORGEOUS shop! I think it’s just an issue of really honing in on your target market and starting out seeking them where they are, in the Etsy search terms, on green design blogs and so forth. Good luck!

I hope this post has been helpful for Mollie and for others as well. Are you trying to figure out your target market too? Have questions or comments about it? Leave them below, I love to hear from you!

DIY Light Play: A fun break from packing

Packing and getting ready to leave for our move to Boston on Saturday has, of course, been dominating our time lately. But a combination of two things – coming across some forgotten belongings, and the need to take breaks and have some family time – lead to the following fun discovery:

We found a handful of glow sticks, and Tim suggested this idea. We turned off the ceiling fan, activated the glow sticks, and taped a different colored stick to each blade. Then we turned off the lights and turned on the fan – it looked sooooo neat! It was interesting to try the fan at different speeds – the faster you make it go, the more the colors blur into each other, actually approaching white, and we actually used it as a night light when it was time for little one to go to bed.

Our little girl loved it, and it was quite mesmerizing to watch. We all laid on the floor and watched it and enjoyed a break from packing boxes for a little while. I thought it would be fun to share – especially for those of you who have kids. :)

Then, of course, it was time to get back to packing. Just like it’s time for me to get back to packing after writing this post!

What do you like to do when you take a break? Share your thoughts and comments below, I love to hear from you!

Burn, burn, burn!

Well, at last the burn ban has been lifted!! Remember that fire pit project we did a while back? It’s been a really dry summer here, so there has been a burn ban in effect ever since then … but at long last we had some rain and were finally able to use it! We grilled some polish sausages, and had s’mores … yeah, really healthy, huh? But delicious. ;) Since I wasn’t able to post pictures of what it looked like with fire in it before, I just wanted to show you how it came out – it sparkled soooo beautifully as the fire danced behind all the openings in the sides:

Plus, it was just a really easy fire to manage. It was contained, but with all the air coming in from all around, it required no stoking or anything to keep it going. We loved it! If you missed the post where we gave a fully tutorial on how to build you own, you can click here to see that.

Which do you enjoy more when you have a fire – the ambiance? Or the s’mores? ;)
Leave your thoughts and comments below, I love to hear from you!

DIY Metal Fire Pit Tutorial- Hack Challenge Finale

Well, it’s the last week of the upcycling hack-challenge! The project for this week is an idea that Tim heard of a while back, and we were hoping to get to do at some point in the series, and luckily we found out a couple days ago that we would be able to get our hands on an old metal basin from a washing machine – just in time! :) These metal basins make excellent fire pits because of the holes all over them, which allow in plenty of air and help keep a fire going strong with very little effort. So here is a tutorial of how Tim converted one into a fire pit!

Here’s a note from Tim: If you want to try this yourself you can find a wash tub from a large appliance repair store (we got ours from a local Maytag store that let us have it for free) or try your luck at a junk yard. The spray paint, the legs and their hardware cost < 25$.

Take a metal basin from an old broken washing machine – it may be rusty on the bottom, as you can see on this one. But the first step is to fix the top edge, which can be sharp and ragged. Bend down the edge all the way around, and then crimp down the edge underneath to finish.

Then, you’ll need to remove the center piece, because it juts up in the middle of the basin. Turn over the basin, and carefully cut around the center.

Cut six equal lengths of perforated angled bar, for the legs. Three will be attached directly to the sides of the basin, and the other three will bolt onto those, to give you some flexibility in adjusting the height. Tim chose a three-legged and adjustable height design to make it more stable if the ground is uneven. Measure around the basin, and divide in thirds (Tim actually found on this particular basin that the number of holes going around it were divisible by three, which made it easy to find the thirds.) Mark and drill holes on the side of the basin to fit the bolts, and then attach.

Spray the outside with paint that is high heat resistant and helps prevent rust- I chose a copper color, and I really like how it turned out!

The holes all over the basin help to draw in plenty of air and help keep a roaring fire!

Unfortunately, with the hot and dry weather we’ve been having, there is a burn ban right now, and so we weren’t able to actually light a fire in it to photograph for this post – I put a lamp inside it for the photo above, to give a little idea of how the light shines around it, because it is one of the things I love about this fire pit. But here is a photo which a friend of Tim’s sent over, who also has a fire pit made from a washing machine basin:

As always, use safe practices when working with fires.

Well, I hope you’ve enjoyed all the hack-a-week challenge posts – and that you’ll be sticking around for the new challenge which starts next week – all about doing your own blog design makeover!

Have any ideas for future challenges?
Leave your thoughts and comments below, I love to hear from you!

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4 Ways to Upcycle and Display Postcards: Hack 7!


I love to travel – and I love to collect postcards from the places I go. They’re small, low-cost and lovely .. perfect to be able to collect some from each destination. However, most of my postcards live in a photo album and for this week’s upcycling hack challenge, I thought it would be fun to come up with some interesting and unique ways to upcycle and display postcards. And you only need one item for all of them: an embroidery hoop! Well … and your postcards, too, of course.

Use the screw to loosen the outer band of a 12 inch wide embroidery hoop, and stand your postcards in the space between the bands. Once you have your postcards lined up in a pleasing way, tighten the outer screw to hold the postcards in place.

Pretty spiffy looking, eh? The first idea to display the postcards is just this easy, with the hoop standing on it’s side:

But another idea is to lay it on its base and to let it double as place is disguise storage. Sometimes there are items, like a modem or router, that you need to have out but you don’t really want to have visible. Set the postcard hoop on a shelf, on top of the fridge, etc. and just place whatever items you want to keep out of sight inside the hoop!

The third idea is to make a centerpiece out of your postcards! Put candles in the middle (just not too close to the paper postcards) and enjoy the glow of the places you’ve visited.

It might be neat to use for wedding table centerpieces, and have postcards from places that are special to the couple. You could even have guests each take a postcard and write a bit of marriage advice on it, and then put it back in the centerpiece. If you’re worried about the flame, one reader suggested battery operated tea lights – great idea!

Or, for the last idea, if you’re feeling more ambitious, line multiple embroidery hoops of different sizes with postcards, and hang them at staggered heights to create a chandelier effect.

I hope you liked these simple ideas on how to upcycle an embroidery hoop and display your postcards.
And I’d love to hear – how do you display your postcards? Or do you collect something else from your travels?
Leave your thoughts and comments below, I love to hear from you!

One Item, Multiple Upcycles – Hack Challenge 6!

A couple weeks ago for the Hack-a-Week Challenge, I took the idea of a no-assembly-required hack and posted several ideas on that theme. This week is another multiple idea post, but this time all of the ideas revolve around upcycling the same item: a sign stake. You can pick one up at the hardware store for about a dollar, and ram it into the ground, and use the two coils to hold up a sign (as it is intended to be used) … or you can buy two and think outside the box on how to use them!

A couple points … You might prefer to spray paint them first, but since I was using the same ones for different projects, I just left the neutral metallic. And if they sit too low to the ground for your preference, you could insert them into two planters, instead of the ground, to make them higher and also be able to display indoors. Here are the repurposing ideas I came up with…

‣ ‣ ‣ IDEA #1: Bunting Holder!

I simply love buntings, but the two things that generally stop me from making/displaying them are that 1: time-consuming sewing is involved, and 2: I don’t seem to have any handy ways to hang them. But this bunting setup solves both of those problems!

Instead of a fabric bunting, this is made from book pages and ribbon, so it is a completely no-sew project. Simply find a book that is no longer used for reading (you can find plenty of beat-up books at the thrift store), remove pages from the book, and then cut out the shape you need for the bunting pennants. For the kind of bunting I made here, it’s just a triangle with the top side extended and reshaped to be able to fold over the ribbon and still have enough overlap past the ribbon to have a gluing surface to hold it together. Then just spread glue on that top edge, and fold each bunting piece over the ribbon – and you have your bunting! I made two lengths, because the sign posts have two loops, and I liked the idea of a double layer. Stick the sign posts in the ground, and tie on the bunting. If you want to make the metal loops less noticable, you can just weave something decorative through them – for instance, I used a couple long stemmed flowers:

Now, isn’t that cheery?

‣ ‣ ‣ IDEA #2: Have a kid’s painting party!

My little one loves to paint. Our apartment has carpet in every single room – and in most rooms, very light carpet. So basically any painting has to happen outside! Which is a lovely place to paint, of course, but the main problem is that the wind likes to sweep away the freshly made masterpieces. But stick a couple sign stakes in the ground, tie on some ribbon, gather art supplies and invite some other kids over to have a painting party! Display the new paintings, as they dry, by attaching them with clothespins to the ribbon. Depending on how many kids you have, you may want more than one “drying rack”, but the good news is that they are so cheap to make.

My little girl loved it. :)

‣ ‣ ‣ IDEA #3: Crafty display!

Displaying art is not just for little kids, of course. Sometimes you have your own art and such to display … such as if you have a craft booth at a farmer’s market or fair. And it wouldn’t be limited to hanging art .. you could hang signs or info about your goods, or even fliers for people to take. But it might be a new and eye catching way to display your crafty wares. Here it is, with some of my own prints from my shop, FlourishCafe.

‣ ‣ ‣ IDEA #4: Wedding sign!

One of the things I learned in getting ready for our wedding, almost six years ago, was that anything labelled “wedding” or “bridal” automatically cost twice as much as the same exact item not labelled “wedding”. For instance, white wedding table cloths vs. just white table cloths. There may be no discernible difference between them except for the fact that one has the word wedding on the label, but it’s generally going to cost a lot more. As a result, I found that buying non-official-wedding-items-that-were-still-white-and-looked-just-like-wedding-items and using them for the wedding was a lot more cost effective. The same idea struck me with these. Now I’m sure you would want to disguise them or paint them, but at an outdoor wedding (like mine was) I imagine the stakes in the ground with swags of tulle going back and forth, with bows at either side, and maybe a sign hanging in the middle that says “Seating this way” or “take a program”, and have a basket of programs next to it, etc. For this particular example, I recreated a quick version of the illustration I made for our wedding invitations and attached it to the back of a light-weight willow wreath, and hung it in front of sways of tulle. Unfortunately the light was failing as I was working on this last night, and so I didn’t get a decent shot of the whole thing, but I’m sure you get the picture. Here is a shot, though, of the “framed” illustration hung between the sign stakes:

Tim liked seeing it. :)

Anyway, those are a few ideas for ways to repurpose a simple item – a sign stake!
Which is your favorite? Or do you have another idea to share?
Let me know in the comments below, I love to hear from you! :)

Hack Challenge 5! DIY Tray from Auto Glass

I never would have thought of today’s hack-a-week project without my husband, Tim. He currently works in the auto glass industry, and brought home this lovely piece of dark glass. It was his idea to turn it into a tray! Handles were posing somewhat of a problem, though, and so I suggested feet instead. And voilà, here is today’s project!

Now, you might be thinking, “Great, I don’t work at an auto glass place. How on earth am I supposed to get my hands on something like that?” Well, here’s the deal. Apparently on certain kinds of trucks with divided back glass, if they have to replace one of the pieces because it is damaged – they have to replace all the pieces of the back glass, regardless of whether the other ones are damaged. So from time to time, there is this extra piece of glass that they had to take out, and it’s just headed for the trash. Now, it’s going to be hit or miss because typically they’re only replacing broken glass, but if you call some auto glass places and ask about it, they just might have some you could use. Who knew, right?

And if they do, well, you know what you can make with it: a diy tray!

You will need…

– A piece of auto glass.

– 4 Copper “feet”. This is where the plumbing parts come in – if you go to your local hardware store and look in the plumbing pipes section, you can find copper pipe end caps. These cost me just 67 cents each! And I think the copper looks really sharp compared to the dark glass.

– A glue gun and glue.

– A hot pad.

Step 1: Clean the glass. There may still be some adhesive around the edge of the glass, from where it was held in place on the vehicle (which can be removed with a razor blade and/or some scrubbing) as well as fingerprints, smudges, etc. (which can be removed with glass cleaner).

Step 2: Fill the copper feet mostly full with hot glue. Use the pot holder to hold a copper foot while you fill it – the copper will get VERY hot. Fill it almost to the top, but not quite. Repeat with all four copper caps, and then set aside to cool.

Step 3: Measure and mark where you want the feet to sit. The glass is slightly curved, so you probably don’t want the feet too close to the edge – and you also want to make sure you mark on the underside of the glass, so that the tray will be ever so slightly bowl shaped. Where ever you decide to place the feet, though, you want to make sure they’re equidistant on each side. Here is one easy way to do this, courtesy of Tim, and pictured below: take a square piece of paper, and fold it into quarters. Slide the corner of the glass into the folded paper so the the corner of the glass is snugly aligned in the folder corner of the paper. Use the glue gun to place a dot of glue where the edge corner of the paper reaches on the glass. Repeat on the other four corners – if your paper is a perfect square, it doesn’t matter what direction you slide the paper on the glass. If it is not a perfect square however, just flip the paper as you go to each corner so that each corner is properly mirrored.

Step 4: Top off the glue for the feet, and place on glass at the markers. Once the glue in the copper feet has set and the copper is cool enough to handle, take one of the feet and fill to the brim with glue, plus a *tiny* bit extra. You need to make sure the glue is high enough to encounter and hold to the glass – but you don’t want to fill it over the top too much, or it will be hard to get the exact same amount in each foot, and your tray will be wobbly because the feet will be different heights. Once you have glue ready in one of the feet, place it centered on top of the dot of glue you marked earlier. Repeat with the other three feet.

Step 5: You’re done! Just make sure the glue came in contact sufficiently with the glass, and that the glue has set (which happily happens oh-so quickly) – and your tray is ready to use! After handling it so much, you may want to give it a another swipe with glass cleaner. Then just find a place to display it!

I really like how it turned out – thanks for the idea, Tim! :)

I have a couple other tray ideas I may post in the future. Plus, I should share photos of the gorgeous handmade wooden tray the Tim designed and made as a gift for me. Yeah, I love trays. :)
What would you turn into a tray?
Leave your thoughts and comments below, I love to hear from you!

Hack Challenge: Week 4! No Assembly Required

I’m taking a little different approach with this week’s hack challenge … instead of one more-involved project, I wanted to give several different upcycling decor ideas that are so simple, there’s no assembly required!

1 – Repurpose clear glass vases to store layers of colorful scarves:

2 – Use vintage insulators as unique book ends:

3 – Use a whisk to hold recipe cards:

4 – Repurpose an old tv stand as a book shelf:

5 – Use a vintage skirt hanger as a unique method of “framing”:

Do you have any no-assembly-required upcycling ideas to share?
Post them in the comments below, I love to hear from you!

Hack Challenge: Week 3! DIY Hanging Planter

It’s week 3 of the hack challenge! And I must admit, it was a close call this week to get a project done.
But, ta da, here it is!

I wasn’t quite sure how I was going to get any project finished for this week’s post done while we are out of town … I had a back up plan in mind, but I’m glad I didn’t have to use it because I wasn’t terribly thrilled about. Fortunately, my sister in law up here in New England was having a craft night at her house this week, and I realized it would be the perfect opportunity to work on a hack challenge project! First, though, a trip to the local thrift store was in order. I’ve been asked how I come up with these project ideas – well, basically I go to a thrift store or hardware store or somewhere else that has interesting items I might be able to upcycle … and I hunt there until that “aha!” moment. This time, I was at the thrift store and spotted this:

A row full of old wooden wall mount candle holders. Tip: when in doubt, pick something up, turn it upside down and figure out what to do with it then. ;)

This week’s project turns one of these candle holders upside down and suspends a little creamer pitcher from it to create a unique small hanging planter. Aha! :)

For this project you will need:

Supplies:

– A wall mount candle holder. Make sure it is one that has the actual candle holder part secured on with a screw. (Most are like that, so it’s not hard to find.) I chose one with a mirror, but it certainly doesn’t have to have a mirror. Just pick one you like.

– A small creamer pitcher. Or small jar, etc., as long as it has a handle. Try to find one that has a handle which is weighted toward the top. In other words, if you just hang it on your finger by the handle, it should still be facing mostly upward, not completely sideways or upside down. If the handle is toward the bottom of the creamer, it will face downward, and would spill the contents if hanging. You want one with a handle toward the top so the contents will stay inside when it is hanging.

– Wire. I used about an 19 gauge wire. You definitely want it to be sturdy, because of the weight it will be supporting – but it also needs to be pliable for tight wrapping.

– Pebbles. This is for drainage in the bottom of your planter.

– Plants. Just whatever you like! I think something that trails some would be pretty due to the way the pitcher will look like it is almost pouring out the plant. Like ivy, or a trailing succulent, etc. Nothing large, this is a small planter.

– Soil. Whatever type of soil is appropriate for the plants you chose.

Tools you will need:

– A screwdriver. It will need to fit the screw that secures the candle holder.

– Wire pliers/wire cutter. For the wire. Um, yeah, pretty straightforward. :)

And now that you have everything you need, here’s how to make it!

UPCYCLED HANGING PLANTER TUTORIAL:

Step 1: In the bottom of the little cup that holds the candle, there should be a screw. Unscrew it completely.

Step 2: Since you will be hanging the entire finished project upside down from the original orientation of the candle holder, remove the hanging bracket on the back of the candle holder, and attach it to the other end, so it can hang the direction you want.

Step 2: (Photographed below) Using the wire pliers, tightly wrap around the screw (the one that had attached the candle holder) a couple times between the head of the screw and where the threading begins. The end of the wire should not be in these tight loops. There should be several inches of wire coming out from one end of the loops, and the rest of the wire should continue out from the loops. Bend both continuing segments upward so they go up over the head of the screw. Tightly spiral wrap the shorter end of the wire around the other wire. If after several tight wraps you still have too much wire, cut the extra length off of the SHORT wire. Reattach the candle holder, and securely screw back in the wire wrapped screw.

Step 3: (Photographed below) Loop the wire that now extends downward from the candle holder a few times tightly around the handle of the creamer. Then, in the same manner as on the screw, use the wire pliers just above the creamer’s handle to very tightly wrap the continuing wire back around the wire the hangs down from the candle holder. Don’t skimp on the number of loops, and don’t let them be loose. This is what is securing the wire from unraveling and dropping the creamer, so make sure your wire wrapping is nice and tight!

Step 4: Place a layer of small pebbles in the bottom of the creamer for water drainage. Add soil, make holes for your plant(s), loose the plant’s roots and place the plant in the planter. Place more soil on top of the roots, and gently water your plants according to their needs.

Step 5: Hang your new upcycled planter on the wall and enjoy!

A couple additional ideas that people who saw me working on this project mentioned:
– If you wanted, you could paint the wooden candle holder before attaching the creamer.
– To make it a little artsy, in addition to the structural wire wrapping, you could do some free form wire wrapping around the entire creamer.

I hope you enjoyed this week’s diy home decor project!
If you did, you might also be interested a previous planter project I made out of old light fixture globes, or in the other hack challenge posts.

I’m curious – if you were going to paint the candle holder, what color would you paint it? Leave a comment below, I love to hear from you!

Hack Challenge: Week 2! DIY Record Side Table

Onward with the weekly hack challenge – where each week I have to hack an item and upcycle it into something completely new, typically decor related. I’m so tickled with how last week’s project of the DIY solar paper lamps went, and I’m also excited about this week’s project: an upcycled DIY record side table!

I’ll be honest – I had a completely different idea for this week originally, but I was having trouble at the hardware store finding screws with the right threading, the right head and the right length that I needed for that other project .. I must admit, I never thought I’d have such specific requests out of a screw, but it was what I needed. The guy at the hardware store was baffled by my request. Soooo, long story short, I’ll need to take a different approach with that project, and I put it off for a different week. And instead I came up with and idea that is MUCH simpler … ridiculously easy, in fact. Which I’m guessing would be preferable to me sending you on a project that calls for you to baffle the hardware store with your request for a certain kind of screw! So here we go with the simple (but still kinda spiffy, in my opinion, anyway) project for this week…

For this project you will need:

‣ ‣ ‣ a vinyl lp record. Make sure it is one that you don’t mind “destroying”, for all listening purposes, anyway. You can often pick up some old records at thrift stores for about a dollar.

‣ ‣ ‣ a planter stand. Preferably in black, to match the record. Also, make sure it in not wider at the top than your record’s width. For instance, for a 12 inch record, I used a planter stand that was 10 inches wide at the top.

‣ ‣ ‣ a glue gun.

You’ll only need the record, not the cover. But if it has interesting cover art, you don’t have to toss it! I think vintage albums make an interesting decor feature! Like this:

But back to the table! Instructions:

1. Wipe down the record with a damp paper towel – chances are if it’s vintage, there may be a good bit of dust trapped in the grooves. Clean both sides, then wipe gently with a dry cloth. Make sure it’s dry before attaching to the table.

2. Heat up your hot glue gun.

3. Once the hot glue gun is ready to use, apply an even line of hot glue all along the entire top edge of the planter, where the record will sit.

4. Promptly place the record on top of the planter while the glue is still hot. Be careful to place it so that it is centered – you don’t want to scoot it around to get it in the right position after it has come in contact with the glue.

(I tend to eyeball things, but if you’re not comfortable with eyeballing it, before you heat up your glue gun, subtract the width of the top of planter from the width of the record, then divide that in half, and the result will be the amount of overhang the record should have. (ie, 12 inch record – 10 inch planter = 2 inches. Divided in half makes it 1 inch of overhang all around.) On the underside of the record, measure that far in from the edge in a couple of spots, and mark at that point. Then, when placing the record on the planter, watch from underneath as you place it, and line up your markings so they land directly on the glue, and your record will be centered.)

5. Let the glue cool and harden – and you are done! Super easy.

All that is left to be done is to find the perfect spot for your new little little piece of upcycled furniture to sit! :)

Hope you enjoyed this project idea! Records are great for projects, there are tons of things you can make with old records.
Have you ever upcycled a record?
And I’m curious – do you prefer easy projects like this, or more time intensive/elaborate projects that involve power tools like a miter saw, for example?
Leave your thoughts and comments below, I love to hear from you! :)

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